Friday, October 18, 2013

 MOTHER is the newest denim collection in our lineup.
If you aren't already... you're about to become a big fan of MOTHER. New styles arriving monthly.
Shying from the much-digested notion of heritage jeans, Mother is a play on opposites. A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy. The term winks at the double entendres of what is, arguably, the second most powerful word in the English language…
The idea was to create a brand that captured the excitement of their own newfangled denims. Able to add a new element to the way people wear jeans in fit fabric finish and now feel.


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